sales and marketing – Nitin Bang

How To Handle Every marketing Challenge With Ease Using These Tips

Nitin Bang — Tue, 14 Apr 2020 06:40:16 +0000

First Post on nitinbang.com

“Never take anyone’s negative criticism of your dreams to heart.” Challenges are part and parcel of our day to day life but about marketing, it’s a different story altogether. It’s a minute-by-minute task that is more of a routine than a herculean condition. You will read how you handle marketing challenges tips in this article.

Challenges are what has made marketing what it is today. If creating a product is the hard task, taking it out to the masses is more significant than the product creation process itself.

Now to the secret ingredient that helps you hold up against any challenge is your own self. As the infamous quote goes,

“ There is no secret ingredient”.

It’s all about the product, how well you know about it and how often are you ready to use your bigger words at it’s odds. The process of marketing begins right at the start of production and never ends until it is scrapping out of the shelves. In this life cycle of the product, more than being truthful about the product, it is necessary to be accurate about it.

Before dealing with the solutions, let us first focus on the challenges. (Solutions have already given along with challenges)

Challenge 1 Lead Generation

When you’re struggling with lead generation, you’re losing the ability to attract future prospects or clients. A struggle with lead generation also means that you’re losing sales.

To reach and engage your target audience, this problem can be ineffective measures.

Solution

Which methods you’re utilizing to reach your target audience. It depends on following questions

Do you blog?
Do you get social?
Do you advertise?
Do you count on referrals?
How are you reaching your audience?
What are you doing to reach this audience?

using referrals to grow brand awareness is a cost-effective solution that is one of the most effective methods used to generate new leads. If you’re not focusing on referral marketing maybe now it’s time to get started.

Challenge 2 Target Audience

You know that you need to reach your target audience, but who is your target audience? If you feel as though you’re struggling with the ability to find out who your target audience is, it’s time to find them.

Solution

Regardless of the size of your business, you need to understand the demographics of your target audience. Start with geography. If you’re a smaller business, you may focus on one or multiple key countries, towns, or cities. For larger businesses, you may find yourself thinking national or global. after select location, you want to know the age, gender, financial background, likes, dislikes, etc… You can consider conducting surveys, polls, and census data.

Challenge 3 Crowded Marketplace

Another drawback of today’s social media-heavy consumer marketplace. There is an abundance of noise: emails, text messages, blog posts, Facebook videos, and many more, are all competing for a few precious seconds of consumer attention. The challenge for marketers is to break through this noise while simultaneously delivering on the promise of strong, personalized content.

Solution

Marketers can break through the noise by meeting customers where they are. This means building a clear picture of a consumer audience, knowing how and where they spend their time and engaging them in meaningful conversations. It’s also helpful to establish clear branding and messaging across multiple platforms and channels, so consumers can pick right back up with a conversation no matter where they interact with a brand.

Challenge 4 – Limited Time and Resources

Even if marketers realize the need for personalized content and the importance of breaking through an overcrowded marketplace, execution on smart strategies can often be held up by a lack of time or resources. This is most common when it comes to new marketing technology and solutions. There is no shortage of the shiny new ‘must have toys’ in the market today. Unfortunately, these new tools don’t always lead to new results.

Solution

Competent marketing team used to marketing solution in common. No matter how shiny or sophisticated the platform, if a team doesn’t have the bandwidth to fill the gaps, they’re not going to be successful.

To overcome this hurdle, marketers must look for robust platforms that combine multiple aspects of marketing strategy and technology.

That way, team members aren’t left sorting through or aggregating data manually. which can take precious time (almost 4 hours a week). To top it all off, having a single marketing platform means a team only has one technology to implement, onboard, and learn how to use.

Challenge 5 – Data Overload

The last, and perhaps the largest, challenge for today’s marketers? The massive amount of customer data out there, which is only expanding. The rise of machine learning and big data has made it possible to mine the tiniest consumer insights from any interaction. And this is an amazing advancement, it can sometimes leave marketers feeling a little overwhelmed and underprepared.

Solution

unfortunately, data is only useful to marketers if they have a way to unlock it for a big-picture view of trends and ideas. With the right access to data, marketers can begin to build innovative, personalized campaigns. Data is often spread across multiple platforms and channels which makes difficult for marketers to gain this cohesive view of overarching trends. This, in turn, makes it even harder to dig deeper and uncover individual insights.

Marketers must be able to combine all aspects of data collection into a single place to begin unlocking consumer insights. With this data in an actionable format, marketers can begin to take proactive steps towards delivering on consumer, executive, and marketing expectations.

You will like this article also: 13 Things About Visual content Marketing You’ll Kick Yourself for Not Knowing

Conclusion

Life is series of challenges. Business doesn’t get easier. Point is how you Handle marketing challenges well. Learn to roll with the punches, to ace those curve balls and think outside the box. The best way to manage any sales challenge is to place yourself in your prospects shoes and handle the situation in a way you would like.

Has your marketing organization experienced some of these same roadblocks?

You’re not alone, these are challenges faced by many of today’s brands. Your team can easily overcome these challenges by leveraging competent marketing solutions.

Keep moving, keep listening, keep helping where you can. Sales can come from any source or direction!

The post How To Handle Every marketing Challenge With Ease Using These Tips appeared first on Nitin Bang.

Make Your Sales Double By These Business Tricks

Nitin Bang — Tue, 14 Apr 2020 05:30:15 +0000

First Post on nitinbang.com

A general rule in your financial success in business is that you cannot increase profits directly, only indirectly. You cannot say that you are going to increase profits for your business without a specific strategy.

No matter your budget, there are always ways to increase your sales and grow your business. But one of the trickiest aspects is increasing your sales when your budget is tight. Whatever the reasons are, it could be challenging to increase your sales while keeping your marketing and advertising dollars under control.

Below are some ways you can boost your small business sales even if you’re working on a tight budget.

1. Talk to your customers:-

Remember your current customers are the best ones. You have to be polite to them. You should build trust between you and your customers. If you’ve built a relationship with your clients and they consider you a trusted partner, then they are likely willing to share the current challenges they are facing. By listening, you can easily analyze how you might be able to help them address these challenges by offering new or alternative products. This approach allows you to continue to be a good partner while also increasing your revenue.

2. Ask for Referrals

Your current customers are also a great asset in providing you with client referrals. If you know that a client is satisfied and happy with your products, ask him or her for the names and contact information of other small business owners who might also benefit from working with you.

You can also ask to your satisfied customers for feedback and then use those on your website and in sales emails or newsletters. Always be sure to ask permission first when using a customer testimonial. You should also ask your customers to write a review of your products or services. Also, ask them for the rating of your product or service.

3. Listen

Listening to your clients or potential customers is the best way to understand and address their needs. Without open communication, the chances for misunderstandings and frustrations arise. Make sure that you and your sales team understand how to listen, ask leading questions to get more information and are comfortable brainstorming solutions with clients.

If some members of your sales team aren’t okay with employing any of these tactics, that’s fine. It might be better to have them focused more on closing sales or making initial contact than true consultative selling. You should listen to your customers and employees.

4. Use Social Media to Your Advantage

Promote your business on social media too. If you have even a small following on Twitter or Facebook, using social media to promote and tout your product offerings is a great way to raise customer awareness and quite possibly get the phone to ring. Customer testimonials, are perfect for posting to social media feeds and can spark interest in your offerings.

Additionally, don’t view social media as a sales tool, but as an open line of communication. Use it to disseminate interesting industry information, retweet or repost articles of particular significance or further illustrate how your business works, perhaps with behind-the-scenes photos or videos. Social media is first and foremost social platform; use it as a personal touchpoint to your audience.

5.Raise Your Prices

Raising prices is not something that should be taken lightly. Be sure to analyze the pros and cons of increasing your prices for both the short- and long-term. This might seem antithetical to increasing sales, if only because higher costs might make some potential or even current clients hesitant to work with you. When you do raise prices, don’t do it quietly. Announce the increase to your current clients. Give them the chance to renew their contracts or purchase products and services before the increase takes place.

While none of the strategies above require an outlay of cash upfront, they will take time and commitment from you and your sales team to really take off. whether over the phone, in person, or via social media. However, by continuing to make connections with current and potential clients, you have the best chance of increasing your sales and demonstrating your value.

Conclusion

Apply these tips to your business. It will surely work. Pick out one or two benefits of your products and state those clearly in the headline of the sales. Make it clear to your customers exactly what your product is going to do for them. Be specific. If your product has multiple benefits, create sales messages for different customers that they can relate to. subscribe to www.nitinbang.com for more information.

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