The first question arises in our mind after reading this topic is what is marketing?

Marketing is the art of connecting business with their targeting audience and turning casual interest into sales. What marketing professionals do cannot describe in a few words. Cause depending on the type of business, their job description changes. Their marketing techniques are unique.  The following are some qualities that every marketing professional own. Read further to know more.

What is marketing?

Marketing is selling, persuasion, and publicity. To sell something, you have to make the public aware of it, which is publicity, and then you have to persuade. People won’t know if it is a good product until they have tried it. Marketing professional has to show that it is likely to be a good product or service. Marketing is publicizing plus persuasion.

What is a typical day like for you?

A typical day is to get up in the morning . check your email and see millions of questions, concerns, problems, and new opportunities. Then I head to the office, where you work with one of my clients. Throughout the whole day, you receive a large number of calls, text messages, emails, complaints, requests, disappointments, excitements, and compliments. Even when you get home, there is pressure to take a look at your email, and there is always more work that can be done in a day.

Read this article to know more about marketing professional.

Marketing professionals identify the strategies and techniques used to attract customers to a business. They determine to price based on product demand and supply, help maximize a firm’s profits, and grow market share for business. They also aid in new product development and critique market trends. Within the profession, there are a variety of job titles:

Brand Manager

Account Supervisor

Business Development Executive

Market Development Manager

Marketing Coordinator

Marketing Manager

Product Manager

Social Media Marketing Manager

The day-to-day tasks of a marketing professional could include research, market analysis, and strategy development as well as budget management.

Most important traits of marketing Professional

In order for you to be a successful marketing professional, you need to have a set of particular skills and natural habits. First, you have to be outgoing and social. It is hard to believe that a person shy of going out in public and being social can be a good marketer. You must have an impressive and inspiring personality because this helps you build links and links are important in marketing. You must have great observation skills, up-to-date information on the latest trends, fashions, and changes in the tastes of people.

You have to be a decision maker – a strong one. Acting and with confidence in difficult situations must be your traits. Pressure handling skills have to be sky-high. Cause the pressure is what you will be under for almost throughout your marketing career. You must be target oriented and know how to make people work for you. Your communication must be stupendous and persuasive regardless of what you talk about. Moreover, your sense of using money must be great. You must know well how to use your money, how much and when. Last but not least, you must be a great listener.

A desire for lifelong learning

One thing that is for sure in marketing is that ‘the only constant changes’. Technology, the best means of communicating your messages are forever changing. What was once a print advertisement may now be better communicated as a Google AdWords campaign, and that is touching the surface. Courses such as the MBA (specializing in Marketing Management), can help you always stay on top of the game.

Ability to think

As a marketing professional, strategic thinking should be one of your major strengths. Any company seeking a marketing plan is looking for something that will align with the business strategy, as well as look at other opportunities that exist in their market. Marketing professionals are able to understand market trends and they create a plan.

Also, they should protect their brand by forecasting potential issues with collateral and considering how a market is going to interpret the messaging.

Exceptional communication skills

This should go without saying in a career that is called for communication, but many marketing professionals still lack sound communication skills. This not only refers to verbal communication, but it also means exceptional writing skills. Writing is more important than you think. It must be for creating succinct and effective ads, campaigns, email copy and more.

If you’re in marketing but don’t feel that communication is your strength, make an effort to read and practice your writing skills where possible.

 Vibrant personality

Everyone has his or her own personality, but a marketing professional should strive to be engaging and innovative. It is a person’s personality that shines through campaigns and allows you to be more creative in your work. As a marketing professional, your job is to think of new ways to convey the same or similar message. As such, when your personality can shine through into your work, it is ideal.


Do you have any other qualities to add to the list?  

Every organization will value different qualities but tell us what makes your marketing professional amazing or what you think they are lacking. Comment your views below to join the conversation. Subscribe to stay updated with latest articles.

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